NEWS22 December 2016

Ogury opens office in US

Data analytics Mobile New business News North America People UK

UK – Mobile data company Ogury has expanded into the US with the opening of its sixth global office in New York.

The company’s co-founder and chief operating officer, Thomas Pasquet, has relocated to New York to manage the US launch.

Evan Rutchik has been appointed as head of sales in the US. Rutchik was previously at Yieldbot and TargetCast.

Ogury has also launched a mobile intelligence product to help brands understand the complete mobile consumer journey, 360 Mobile Analytics. The suite of products includes Competition Battle Card – analysis of a brand’s market and how it performs against competitors; Audience Profiles – user data; and Custom Analytics – bespoke analysis.

Ogury has hired former comScore, Orange and Blackberry executive, Christophe Bize, as vice-president data and mobile analytics, who will head 360 Mobile Analytics.

Bize said: “Considering people are now spending 3-4 hours a day on their smartphones, it has become business critical for brands to have precise visibility of the entire mobile user journey. The bespoke nature of the offering means it’s completely up to our partners how they wish to shape and splice the data – to get to the actionable insights they need.”