NEWS31 July 2017

ComScore unveils data exploration and visualisation platform

Innovations News North America

US – ComScore has introduced MyMetrix Explore, a new data exploration and visualisation platform available for MMX Multi-Platform (MMX MP). 

This platform will allow comScore clients to create customised analyses, reports and visualisations using data available within MMX MP. 

“As our clients have become more sophisticated than ever in using data to drive their businesses, they asked us to create new tools to help them more efficiently analyse the metrics that matter,” said Naresh Rekhi, vice-president of product management at comScore.

“That feedback led us to create MyMetrix Explore, which dramatically reduces the time and effort needed to visualise and understand market trends and opportunities.”