NEWS28 July 2017

CNN and Turner Sports subscribe to Nielsen’s OOH reporting service

Media News North America

US – Nielsen has announced that CNN and Turner Sports will subscribe to Nielsen’s national out-of-home (OOH) reporting service. 

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The long-term agreement between Nielsen and Turner delivers programme and commercial ratings for live plus seven days of time-shifted viewing. CNN is the first news network to make use of Nielsen’s out-of-home solution. 

"Viewers tune into CNN for the latest news and information from wherever they are throughout the day," said Robin Garfield, senior vice president of research and scheduling for CNN.

"This is why we were at the forefront of out-of-home measurement with Nielsen years ago and began executing guaranteed deals using out-of-home data from PPM in 2014. Our partnership with Nielsen doubles down on the investments we have made, and will provide influencers and advertisers with a more complete picture of the audience value we are delivering."