CNN and Turner Sports subscribe to Nielsen’s OOH reporting service

US – Nielsen has announced that CNN and Turner Sports will subscribe to Nielsen’s national out-of-home (OOH) reporting service. 

Tablet TV crop2

The long-term agreement between Nielsen and Turner delivers programme and commercial ratings for live plus seven days of time-shifted viewing. CNN is the first news network to make use of Nielsen’s out-of-home solution. 

"Viewers tune into CNN for the latest news and information from wherever they are throughout the day," said Robin Garfield, senior vice president of research and scheduling for CNN.

"This is why we were at the forefront of out-of-home measurement with Nielsen years ago and began executing guaranteed deals using out-of-home data from PPM in 2014. Our partnership with Nielsen doubles down on the investments we have made, and will provide influencers and advertisers with a more complete picture of the audience value we are delivering."

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts