US expansion for Purdie Pascoe

The London-based agency has made two US-based appointments, bringing its staff to nine. Former Ipsos Healthcare executive Muhammad Asim (pictured) has joined as senior vice president in Chicago, while Josina Habegger has joined from Hall & Partners as associate director.

“We are thrilled to be establishing a presence in the US by bringing on board Muhammad and Josina,” said Marianne Purdie, director at Purdie Pascoe.

“Their combined leadership and experience working with medical device clients across many product categories allows us not only to enhance our services, but also to strengthen our strategic thinking and commercial acumen.”