NEWS12 November 2012

Purdie Pascoe hires Yang to research manager role

People UK

UK — Healthcare research firm Purdie Pascoe has appointed Weiwei Yang as a research manager.

Yang started her career in healthcare market research in 2006 and has since worked at Brand Health and Holden Pearmain.

She is also a bilingual moderator with experience of conducting interviews in both English and Mandarin. She will be working with the agency to provide global qual and quant research for the medical device and diagnostics industries.

Purdie Pascoe founder Marianne Purdie said: “She brings with her not only relevant healthcare market research and account management experience, but also first-hand knowledge and cultural awareness of the Chinese healthcare market, an important emerging market for our clients.”