NEWS31 March 2014

Obituary: Bob Barocci, former ARF president and ad agency executive

News North America

US — Bob Barocci, the former president and CEO of the Advertising Research Foundation (ARF), has died aged 72.


Barocci ran the ARF for 10 years, from 2003 to 2013, and is credited with bringing the organisation back from the brink of collapse.

He was an ad agency executive earlier in his career, working for Leo Burnett and Young and Rubicam. He also founded his own company, McConnaughy Barocci Brown.

Barocci retired from the ARF in December 2012, but remained with the organisation in a senior advisory role until Gayle Fuguitt was named as his successor in March 2013.

He died on 27 March 2014 and is survived by wife Mary Anne Moloney, two children and four grandchildren.