Streetbees expands insights platform to include segmentation

UK – Conversational research firm Streetbees has added a segmentation feature to its artificial intelligence (AI) insights platform SBX.

Segmentation

The feature will aim to provide data on audience behaviours, characteristics and occasions to help brands map potential customers and innovation opportunities within the broader consumer landscape. 

Streetbees said the feature was aimed to make segmentation accessible and affordable for businesses of all size.

Vatsala Rathore, vice-president of customer success at Streetbees, said: “For too long, only organisations which are able to afford the six-figure price tag have had access to segmentation capabilities.

“As a result of our decade of industry expertise, we’ve been able to improve the accessibility and affordability of segmentation through AI-powered automation and conversational probing, meaning our platform can seamlessly identify groups within large amounts of the highest quality data.

“We're so proud of the strides we’re making in developing a faster and more user-friendly segmentation capability that removes barriers to data-driven decision making.”  

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts