Streetbees expands insights platform to include segmentation

The feature will aim to provide data on audience behaviours, characteristics and occasions to help brands map potential customers and innovation opportunities within the broader consumer landscape. 

Streetbees said the feature was aimed to make segmentation accessible and affordable for businesses of all size.

Vatsala Rathore, vice-president of customer success at Streetbees, said: “For too long, only organisations which are able to afford the six-figure price tag have had access to segmentation capabilities.

“As a result of our decade of industry expertise, we’ve been able to improve the accessibility and affordability of segmentation through AI-powered automation and conversational probing, meaning our platform can seamlessly identify groups within large amounts of the highest quality data.

“We're so proud of the strides we’re making in developing a faster and more user-friendly segmentation capability that removes barriers to data-driven decision making.”