Ipsos Data Labs launches

The move follows Ipsos’ acquisition of data strategy business Jarmany, which completed at the start of 2024.

Led by Matthew Rhodes, co-founder of Ipsos Jarmany, Ipsos Data Labs will bring together the company’s specialist data teams in the UK, which include data analysts, engineers and scientists.

The division will focus on five areas for clients: optimisation of products, services and pricing; trends and growth opportunities; integrating data to drive efficiencies; offering insights to support decision-making; and using AI and machine learning to increase productivity.

Kelly Beaver, chief executive, Ipsos UK and Ireland, said: "Through recent acquisitions, like Ipsos Jarmany, we’re able to support the data transformation needs of our clients. This offer is a further step in our growth plan, reinforcing our position to deliver a true understanding of the hearts and minds of consumers, citizens and professionals around the world."