VIDEO31 August 2016
The series of video interviews with industry leaders continues with Desiree Lopez, CEO of TNS BMRB talking to Bronwen Morgan about the value of social research and what the commercial sector could learn from it.
In this interview with Research Live, CEO of TNS BMRB, Desiree Lopez, discusses the importance of justifying the public value of social research and how it can be used to improve social inclusion and cohesion, as well as the commonalities and differences between social and commercial research, and researchers.
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