VIDEO17 May 2017
Deborah Mattinson, founding partner of BritainThinks, discusses why the polling industry must get better at defending itself; the importance of small data; and the danger of confirmation bias in social media.
In this interview with Research Live, Deborah Mattinson discusses the importance of the polling industry being seen to get it right at the upcoming general election, as well as finding its voice to defend itself against media reports of previous failures. She also talks about the importance of small data, and why marketeers, researchers and individuals must be careful with social media.
The world's leading job site for research and insight
Hasson Associates
Project Manager – Award Winning Market Research Agency!
£30000–40000
Resources Group
Analytics Consultant – FMCG & Retail Insights
$80,000–$100,000 + SUPER + BENEFITS
Hasson Associates
Associate Director global lead, top 5 agency
£40000–45000
Featured company
-
Town/Country: London
Tel: +44 (0)20 7407 2546
Established in 2002, Leftfield is an independent field agency based in London. We specialise in qualitative recruitment with particular expertise in focus groups, ethnographies and online platforms. Our UK . . .
-
Town/Country: London
Tel: +44 (0)20 7401 4000
EdComs is the UK’s leading insight and communications company specialising in education. We are experts in conducting research with children, young people, parents, adult learners, teachers and students . . .
-
Town/Country: Ewell
Tel: 0208 786 8855
30 years experience producing videos and animations to bring consumers, research and data to life. We offer full project management, inc recruitment, topic guides, interviewing, analysis and editing. Our . . .
Related Articles
© Copyright 2020 Research Live
0 Comments