VIDEO17 May 2017

Deborah Mattinson on why the polling industry must find its voice

Brexit Media Public Sector UK UK General Election Video

Deborah Mattinson, founding partner of BritainThinks, discusses why the polling industry must get better at defending itself; the importance of small data; and the danger of confirmation bias in social media.  

In this interview with Research Live, Deborah Mattinson discusses the importance of the polling industry being seen to get it right at the upcoming general election, as well as finding its voice to defend itself against media reports of previous failures. She also talks about the importance of small data, and why marketeers, researchers and individuals must be careful with social media.