VIDEO17 May 2017
Deborah Mattinson, founding partner of BritainThinks, discusses why the polling industry must get better at defending itself; the importance of small data; and the danger of confirmation bias in social media.
In this interview with Research Live, Deborah Mattinson discusses the importance of the polling industry being seen to get it right at the upcoming general election, as well as finding its voice to defend itself against media reports of previous failures. She also talks about the importance of small data, and why marketeers, researchers and individuals must be careful with social media.
Featured company
-
Town/Country: London
Tel: +44 (0)20 7407 2546
Established in 2002, Leftfield is an independent field agency based in London. We specialise in qualitative recruitment with particular expertise in focus groups, ethnographies and online platforms. Our UK arm has . . .
-
Town/Country: London
Tel: +44 (0)20 7401 4000
We specialise in conducting research with teachers, parents, children and young people. Our insights help brands and organisations to understand the needs, interests and behaviours of these audiences. Our impact . . .
-
Town/Country: Epsom
Tel: 0208 786 8855
30 years experience producing videos and animations to bring consumers, research and data to life. We offer full project management, inc recruitment, topic guides, interviewing, analysis and editing. Services . . .
Related Articles
© Copyright 2022 Research Live
0 Comments