NEWS29 February 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS29 February 2016
Asia Pacific Europe Latin America Media News North America Trends UK
EUROPE — Marketing activity increased across all three regions covered in the latest Global Marketing Index (GMI), but growth was strongest in Europe.
The headline GMI for February remained unchanged since January at 54.8, but Europe’s headline GMI rose by 0.7 points to 58.7. A benchmark of 50 indicates no change. The region’s marketing budgets index also grew to 57.7 – this is suggestive of strong growth and goes against the global downward trend.
Marketing activity in the Asia Pacific region remained stable, increasing by 0.2 points to a headline GMI of 53.4. The marketing budget index in the same region fell below the no-change benchmark to 49.6.
Meanwhile in the Americas, the headline GMI fell by 0.5 to 52.4 and the region’s marketing budgets also continued to decline, falling to 48.7.
All regions saw strong growth for digital and mobile advertising, while traditional media remained in negative territory. Europe was the only region where resources dedicated to TV increased, growing by 0.5 points to 56.7.
"The headline Global Marketing Index reading for February indicates that marketing budgets are growing strongly in Europe, but are declining in the Asia-Pacific region and in the Americas," said Ed Jones, chief executive at World Economics, which produces the index.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
Related Articles
The world's leading job site for research and insight
Resources Group
Quantitative Consultant (SRE to AD level) – Leading Customer Insights Consultancy
£30–50,000
Hasson Associates
Senior Research Executive
£30000–40000
Hasson Associates
Evaluation Manager, Travel & Tourism
£36000–40000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments