European marketing budgets rise

The headline GMI for January was 54.8, down slightly on December’s, but still growing against the benchmark of 50.0 (which indicates no change).

More marketing staff are being taken on globally. Regionally the Staffing Levels Index was highest in Europe ( 57.8 ). In the Americas it was 53.9 and 54.0 in Asia Pacific.

The allocation of marketing budgets continues to fall in TV globally ( 49.3 ) for the fourteenth consecutive month although in Europe resources devoted to TV increased with an index of 56.2.

Globally OOH ( 46.9 ), radio ( 43.0 ) and press ( 34.2 ) all saw falling media budget share.