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NEWS30 March 2015

TV loses out to mobile and digital in latest GMI

Data analytics UK

UK — Marketing optimism remains at a high level in March’s Global Marketing Index (GMI), with a 0.4 point rise in the headline score.

However, there was a noticeable shift in the allocation of budgets away from TV and towards mobile and digital. Global spending on TV budgets fell 1.4 to a score of 48.4, while mobile spending rose 2 points to 74.2 and digital rose 1.9 points to 77.5.

The “collapse” of TV budgets was most evident in the Americas, where the index value fell by 1.3 points to 43.3.

More detail can be found here.

@RESEARCH LIVE

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