NEWS30 March 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK — Marketing optimism remains at a high level in March’s Global Marketing Index (GMI), with a 0.4 point rise in the headline score.
However, there was a noticeable shift in the allocation of budgets away from TV and towards mobile and digital. Global spending on TV budgets fell 1.4 to a score of 48.4, while mobile spending rose 2 points to 74.2 and digital rose 1.9 points to 77.5.
The “collapse” of TV budgets was most evident in the Americas, where the index value fell by 1.3 points to 43.3.
More detail can be found here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Qualitative Research Manager – Leisure, Hospitality & Tourism Clients – Brand Consultancy
£40,000–£45,000 + benefits
Spalding Goobey Associates
Clientside Senior Research Executive, Quant – 18 month contract
£32–38,000 + benefits
Hasson Associates
Senior Evaluation Consultant – Transport and Infrastructure
£38000–48000
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments