NEWS26 February 2016
US – Mobile video and picture app Snapchat has chosen Nielsen Digital Ad Ratings to measure ad audiences on mobile devices.
This extends Snapchat’s current measurement and is the first time it’s used campaign ratings measurement from an independent provider. Nielsen will measure Snapchat’s 3V ads – the full screen, vertical video ads that users view by choice in the premium and curated Discover and Live Stories features on Snapchat.
It means Snapchat can access mobile audience reach, frequency, demographics and gross ratings points (GPRs) for Snapchat 3V campaigns – similar metrics to those across TV and digital.
Digital Ad Ratings measurement of two additional Snapchat ad products – its Sponsored Geofilter and Sponsored Lens campaigns – will be available in the future.
The world's leading job site for research and insight
Rowan Haylett
Market Research Senior Consultant – Top Banking Clients
AUD $80,000–$95,000 + great benefits
Resources Group
Research Manager – Strategic Consultancy – Tech
£30000–35000
Spalding Goobey Associates
Research Executive, Qualitative – Social and Consumer Consultancy
c.£24–28,000 + benefits
Featured company
-
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe are an award-winning, full-service market research agency. We provide domestic and international research services to clients from all industries; particularly B2B, finance, healthcare and the built environment. We offer . . .
0 Comments