NEWS29 February 2016

Vision Critical sells its research consulting division to MARU Group

M&A News North America Technology

CANADA – Customer intelligence software company Vision Critical has announced it is spinning off its Research Consulting division to MARU Group, only days after MARU said it was buying eDigitalResearch. 


The new business will operate as a standalone entity within MARU Group as MARU/VCR&C, and will be led by the current Vision Critical research consulting executive team.

Following the transaction, Vision Critical will collaborate with MARU/VCR&C via a value-added reseller and strategic partner agreement.

Scott Miller (pictured), CEO at Vision Critical said: “We are embarking on the logical next step in Vision Critical’s evolution, from our pioneering creation of Insight Communities to defining the future of customer intelligence inside the enterprise.”

MARU Group was founded in 2016; its core area of expertise is providing fast and strategic customer feedback to corporations through a variety of technology platforms. Led by Ged Parton, it is backed by Primary Capital Partners LLP.