Millward Brown buys Analytics Quotient

Analytics Quotient (AQ) builds data visualisation and custom analytics tools to help clients gain insight from their business data.

It will become part of Kantar brand, Millward Brown Analytics.

AQ employs 400 people and was founded in Bangalore, India in 2008. It has offices in London and the US. Its unaudited revenues for the year-ended December 31, 2015 were approximately $12.3 million with assets of $9.5m.