NEWS29 February 2016

Millward Brown buys Analytics Quotient

Data analytics M&A News UK

UK – WPP-owned brand, media and communications research company Millward Brown has announced it is acquiring marketing analytics company, Analytics Quotient, for an undisclosed amount.

Analytics Quotient (AQ) builds data visualisation and custom analytics tools to help clients gain insight from their business data.

It will become part of Kantar brand, Millward Brown Analytics.

AQ employs 400 people and was founded in Bangalore, India in 2008. It has offices in London and the US. Its unaudited revenues for the year-ended December 31, 2015 were approximately $12.3 million with assets of $9.5m.