NEWS18 February 2015

Millward Brown Analytics launches in North America

News North America

US — Millward Brown has launched a new unit, Millward Brown Analytics, in North America.

Millward Brown Analytics brings together the Marketing Science and Marketing and Planning Systems (MaPS) teams. The new unit will form the backbone of analytics across the North American business, and will also partner with Kantar companies.

Millward Brown Analytics will be jointly led by Chris Petranto, managing partner at MaPS, and Chris Murphy, EVP and managing partner of Millward Brown Client Solutions & Analytics (both pictured). Dirk Wells, co-founder of MaPS, will transition to the role of chairman for the group.