What are the implications of Brexit and the EU referendum for market research and polling?
What’s the future for opinion polls?
Nick Moon of Moonlight Research and Martin Boon of ICM Unlimited discuss the importance of understanding voters’ emotional engagement and of further educating media clients about polling.
Britain’s self image sees significant improvement over past year
UK – Britons rate their own nation’s reputation at 80.6 on Reputation Institute’s 0-100 RepTrak Pulse scale; a significant improvement on last year’s survey, which took place before the Brexit vote.
ComRes launches Brexit unit
UK – Polling and research company ComRes has created a Brexit unit, to support organisations as they navigate the post EU membership landscape.
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