What are the implications of Brexit and the EU referendum for market research and polling?
Consumer confidence edges up
UK – GfK’s Consumer Confidence Index increased two points in January to reach -5.
UK adspend holds firm despite Brexit vote
UK – Advertising expenditure growth of 3.2% is forecast for 2017, following the first third quarter to break the £5bn spend barrier, according to the Advertising Association (AA)/ Warc Expenditure Report.
Adspend holds strong after Brexit
UK – Advertising spend increased 4.2% in the third quarter of 2016, despite fears the British vote to leave the EU would cause uncertainty.
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