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Business-to-business

Latest news about how B2B organisations are using market research to grow.

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News

Trust overlooked at board level despite business importance

Trust is only treated as a board-level key performance indicator (KPI) in 22% of companies despite being recognised as an important business driver, according to research from the Institute of Practitioners in Advertising (IPA) and the Financial Times (FT).

11 Jul
News

Norstat acquires Dutch B2B sample company Sample Solutions

25 Jun
Erling Eriksen
News

Safiyo to join Ackwest

18 Jun
Colin Turner-Kerr
News

US employee confidence drops in May, finds Glassdoor index

16 Jun
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Writer's Opinion

The types of soft skills we develop during training can’t even be called ‘soft’ in this day and age. They are survival skills in this weird world that is taking shape with AI.

Louise Pasteur de Faria
Write For Us
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Maximising gain with minimal pain: Why transitioning your tracker is worth it

13 Jun
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News

Cynozure and Omni partner on business intelligence

8 Apr
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News

Two Ears One Mouth becomes Sparkminds in rebrand

24 Mar
Cat Harwood and Duncan Nealon
News

MTM hires managing partner to lead quant division changes

20 Mar
Rose Tomlins
News

Series B funding for Omni hits $69m

17 Mar
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News

Potentia Insight and Eureka! Research launch trades panel

28 Feb
Tradespeople
News

Rise in optimism among UK CEOs

13 Feb
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News

AI storytelling platform launched by Sapio Research

7 Feb
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