Latest news about how B2B organisations are using market research to grow.
CMOs struggling with data-driven expectations of their role
US – Chief marketing officers (CMOs) believe their corporate leaders now expect them to have primary responsibility for growth strategies and revenue generation, according to a report from the CMO Council and Deloitte.
Business estimates bad data leads to 6% revenue loss
UK – Poor quality customer contact data could be costing UK organisations up to 6% of annual revenues according to Royal Mail Data Services’ third annual research survey.
ThinkNow launches minority B2B panel
US – Culturally integrated research and Hispanic sampling company ThinkNow has introduced the first minority business owner panel in the US.
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IFF Research illuminates the world for organisations, businesses and individuals by helping them to make better-informed decisions. Established in 1965 and based in London, IFF offers a full suite . . .
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B2B International is the leading global business-to-business market research specialist. With offices across Europe, North America and Asia-Pacific, and experience researching every geography and industry vertical imaginable, we are . . .
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2016 MRS Awards Finalist - Best Agency and B2B Research Circle is the B2B market research expert. We’re driven to make a difference. Circle was founded in 2006 as an alternative . . .
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Arkenford conduct intelligent, well-designed research, resulting in credible and compelling insight designed to solve our clients needs and meet their business objectives. We conduct Global research and industry benchmark studies, . . .