SampleMine is a UK-based platform, based in Brighton, that connects research agencies with specialist B2B sample suppliers.

The company aims to oversee all aspects of the B2B sample procurement process, from the initial brief and feasibility stage to supplier selection, fieldwork delivery, reconciliation and invoicing. 

It is initially focused on online B2B sample and is designed to work internationally, across markets and industries.

SampleMine is on-boarding specialist suppliers alongside agencies, and plans to open in a controlled way as the network grows. 

Maria Butylina (pictured), founder and chief executive at SampleMine, said: “B2B research has its own complexity, but the way we source sample has never really been built around that complexity. The right supplier for one audience, market or industry is not automatically the right supplier for the next, and yet so much of the process still relies on familiar lists, scattered information and a lot of manual work to turn it into a decision.

“I built SampleMine because B2B deserves an ecosystem of its own, where specialist supply, better information and technology work together rather than compete with each other.”