Alligator Digital has offered its products to the US since it was founded in 2014, but will now seek to increase its focus on the market.

As a result, the US expansion has prompted a restructuring of the overarching BDRC Americas Inc board with the appointment of Paul Russell, global managing director at Alligator Digital, and Emma Hall, client services director, to ensure smooth and collaborative vision and delivery.

Russell said: “Since its inception in 2014, Alligator Digital has achieved great success. Projects with a global reach are a core part of our offering and the introduction of the team in the US will cement our international focus and positioning.”

Matthew Petrie, BVA BDRC Group managing director, Americas, said: “I am thrilled to be able to bring the expertise of Alligator Digital to the US, alongside our established consultancy of BVA BDRC.

“With the appointment of Abby Donohue, we have already expanded the team and look forward to continuing to grow and provide unique solutions to clients for their customer behaviour insights needs.”