Informa TechTarget launches B2B buyer intelligence
‘Buyer Intelligence’ identifies companies and buyers actively researching solutions and the challenges they're seeking to address, offering contextual analysis and recommended messages and actions.
The data is sourced from Informa TechTarget’s global audience of B2B decision-makers.
The tool uses AI to surface insights on content, based on articles, videos and webinars that B2B buyers are reading and engaging with, and uses ‘buying signals’ from behavioural data to inform a map flagging which customer segments are actively in the market at a given time.
Informa TechTarget said the tool offers ‘person-level intelligence’ needed by customers’ increasingly AI-based go-to-market systems.
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