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The Challenge: Maintaining Quality in Efficient Market Research

As most insight experts are aware, efficiency has been a core objective for market research teams throughout all industries and sectors for a while now. There has been an ever-increasing pressure for insight experts everywhere to generate valuable insights at the speed of business to make sure that those insights can be as impactful as possible and are more likely used to greater effect in stakeholder decision-making processes.

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Understanding the Outlook of Global Consumers in 2023

Between the rising cost of living and instability across the globe, 2023 has inherited much of 2022’s uncomfortable legacy. So, how are consumers responding to these pressures? And how confident are they that things will improve as the year goes on?