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Why human-centric research should be your priority

If the last few months have shown us anything, it’s that brands which are human-centric will be the ones to survive and prosper. And to become a human-centric brand, you must conduct research in a way that puts people first.  Technology was meant to empower this process, but instead it seems to have deteriorated it. More than ever, brands need to revisit how they gather primary research, so that it enables them to understand what people really want. 

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