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The Impact of Data Ecosystems on the Market Research Sector

In recent years, data ecosystems have gained in strength. The pandemic has sped up the influence of activities such as online shopping, digital wallets, content streaming, food deliveries and even digital healthcare. The world of inter-connected sets of services across multiple industry sectors delivered in an integrated customer experience is now here to stay.

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Navigating Gender in International Research

A wet and windy Tuesday in Wales, mug of partially-forgotten tea sitting on my desk, and I was completing an online form in my capacity as a CEO. One of the questions seemed uncontroversial at first glance: a compulsory drop-down about my honorific.

Ruth Partington