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The Role of Technology in Transforming Hearts and Minds

In these uncertain and unprecedented times, technology has been a welcome relief. Being able to operate, communicate and socialise from remote locations has helped both the heart and minds of individuals to continue to function with as much normality as possible.

Dr Katharine Johnson

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Why human-centric research should be your priority

If the last few months have shown us anything, it’s that brands which are human-centric will be the ones to survive and prosper. And to become a human-centric brand, you must conduct research in a way that puts people first.  Technology was meant to empower this process, but instead it seems to have deteriorated it. More than ever, brands need to revisit how they gather primary research, so that it enables them to understand what people really want.