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The True Role of Insight Teams in Customer-Led Transformation
The role of an insight team is shifting. Historically, those who worked in market research were there to question customers and consumers on their experiences, take the data to businesses and that was that. Then, it evolved to sorting through the data, analysing it to generate key insights, organise a debrief in which they would present a report to stakeholders, and that was that.
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Scaling success with AI in market research
With great capabilities comes great opportunity. Artificial intelligence has come on leaps and bounds in recent years, and it seems new tools are being launched by the dozen serving many different uses in all industries. And market research is no different.
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Q4 The Final Race Webinar: From Insights to Revenue
In today’s dynamic and competitive market, real-time consumer insights are vital for crafting effective strategies, especially during sale seasons such s Black Friday and Christmas. Our 2023 forecast predicts a 4% – 6% growth in UK retail sales. These insights help us stay ahead of trends and quickly adapt to changing consumer behavior, which can determine our success.
News Round Up
See All NewsMedia evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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AD – Qual or Mixed – Thriving Social Division – Independent Insight Consultancy – Mat Cover
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Senior Research Manager – Research with a Social Purpose
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Quant Senior Project Manager – 12 month contract
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Newsletter
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The world's leading job site for research and insight
Spalding Goobey Associates
AD – Qual or Mixed – Thriving Social Division – Independent Insight Consultancy – Mat Cover
£50 – 60,000 + bens
Resources Group
Senior Research Manager – Research with a Social Purpose
£44–48,000 + excellent benefits
Resources Group
Quant Senior Project Manager – 12 month contract
£Excellent + Bens
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Spalding Goobey Associates
AD – Qual or Mixed – Thriving Social Division – Independent Insight Consultancy – Mat Cover
£50 – 60,000 + bens
Resources Group
Senior Research Manager – Research with a Social Purpose
£44–48,000 + excellent benefits
Resources Group
Quant Senior Project Manager – 12 month contract
£Excellent + Bens
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON