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Clients are asking for ISO 20252 – are you ready to answer?

Market research is a competitive industry with increasing legal and ethical requirements being placed on providers by clients to protect their participants. Wherever your organisation operates in the supply chain, and whichever research methodologies you use, it’s likely to impact your business.

1 Jul
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Seven core ingredients to creating customer-led transformation

23 Jun
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Maximising gain with minimal pain: Why transitioning your tracker is worth it

13 Jun
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The new language of research: AI-enhanced & human-refined translation solutions

15 MaySilvia Zenginova
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Writer's Opinion

The types of soft skills we develop during training can’t even be called ‘soft’ in this day and age. They are survival skills in this weird world that is taking shape with AI.

Louise Pasteur de Faria
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Choosing the right metrics to track for brand growth

7 Apr
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Shaping our future: The role of insights in a transforming world

3 MarBabita Earle
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The evolution of insight communities: The secret weapon for deeper human connections

14 Feb
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Qualitative research in a time of cultural flux

8 JanJamal Khadar
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Breaking ‘the S word’ love triangle between brands, governments and consumers

11 Dec
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Market Research Must Prioritise Sustainability Insights

18 Nov
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The Power and Art of Cognitive Interviews: A Personal Perspective

1 Nov
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The Story So Far: Customer Salience Summit and Insights

11 Oct
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