Zappi is looking for experienced insights professionals to share their experience, perspectives and expertise to help us understand the state of connected insights in 2025 — and uncover where the biggest opportunities lie for the year ahead.

A few of the key findings from Zappi's The Connected Insights Imperative report last year include:

• 52% of companies see their insights staff as strategic partners, and nearly one-third ( 31%) as advisers. However, 17% still view them as “order takers”, indicating room for growth.
  
• 59% admit their consumer insights projects lack systematic handling, often relying on disparate tools or ad hoc approaches. Key obstacles include budget constraints ( 40%), disconnected data ( 33%) and time limitations ( 28%).
  
• Insights professionals are more likely than marketers to spearhead AI initiatives, with over 35% of insights professionals strongly agreeing on the critical importance of using AI for consumer insights.

Want to contribute?

The survey takes under five minutes, and all participants will receive early access to the full report before it’s published. Share your perspective here.