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Alain de Botton in seven
Latest news about how the technology sector is using research and insight to connect with customers.
Feature
The Ambition Gap
Matt Taylor
Rise of the machines
Bronwen Morgan
News
Customer experience improves for first time in three years
Social media insight held back by "people issues and mindset"
Confirmit looks to the future with Insight 2036 survey
The quality of customer experience offered by UK businesses has shown significant improvement for the first time in three years, according to research from KPMG Nunwood.
A new cross industry guide to social media insight entitled 'Integrated, Not Isolated' was launched on Monday night at the IPA in London. It’s the latest in a series produced by #ipasocialworks and the first to examine the value of social media as a source of powerful insight to influence long term business strategy.
Confirmit is to look into the future of voice of the customer, voice of the employee and market research in 2036 with a study among industry professionals.
Mixed views of how tech will impact future wellbeing
FocusVision strengthens EMEA leadership team
News Round Up
Earle joins ZappiStore
Worldpay releases payment analytics tool
Boxclever unveils analytics offer
Chime Insight & Engagement Group hires across the business
Kantar Public launches behaviour change academy
Opinion
The future of research: evolve or die
Roger Perowne
WeatherAlpha and Drawbridge partner on weather-based targeting
@RESEARCH LIVE
Twitter's @mdtaylor offers advice on how to encourage research end users' to trust in experimental methodologies:… https://t.co/OxdRx3Y001
Worldpay releases payment analytics tool https://t.co/UhuSftawnF #mrx #marketresearch
Boxclever unveils analytics offer https://t.co/40YMquqTbs #mrx #marketresearch
Jobs
Hasson Associates Data Executive £21000–24000
Resources Group Associate Director – FMCG & Retail £40000–50000
Resources Group Quantitative Research Consultant – Strategic Consultancy £25000–35000
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Kantar unveils new identity
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Video
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Crawford Hollingworth
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How food advertising best stimulates the senses
Cristina de Balanzo
Christian Walsh
Mustard launches innovation process
Google’s Mogford joins Qualtrics
Twitter's @mdtaylor offers advice on how to encourage research end users' to trust in experimental methodologies:… https://t.co/3ILCaqEsAH
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
