Latest news about how the technology sector is using research and insight to connect with customers.
Sprinklr acquires Little Bird
US — Social media management platform Sprinklr has acquired influencer identification and marketing platform Little Bird.
How #research helped @twitter conquer the world
As Twitter celebrates its 10th year in business, Jake Steadman and Matt Taylor of its research team talk to Robert Bain about helping the social media giant prove its value
Strive Insight hires Webb as client director
UK — Alex Webb, former principal at Incite, has joined insight activation agency Strive Insight as client director.
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