Latest news about how the technology sector is using research and insight to connect with customers.
SteelHouse releases free viewability tool
US — Advertising and creative software firm SteelHouse has launched a free analytics tool that allows marketers to verify if an ad has been seen on screen.
Market Strategies appoints tech and telecoms lead
US – Market research consultancy Market Strategies International has promoted Paul Hartley to the role of senior vice-president, managing director of its technology and telecommunications division.
Lenovo leads Chinese BrandZ ranking
UK – Personal computer and mobile technology company Lenovo has topped the first BrandZ Chinese Global Brand Builders list.
Instagram launches Stories ads
US — Instagram is to add skippable ads to its Stories feature, and will provide business accounts with associated analytics including reach and impressions.