Latest news about how the technology sector is using research and insight to connect with customers.
Fraud and ad blockers undermining integrity of metrics, says Fulgoni
The comScore executive claims invalid traffic ( IVT) and ad blocking are combining to 'undermine the effectiveness of every other performance and effectiveness metric'.
Coyne named as Lux Research CEO
Former Quantia and Verisk Health CEO Mike Coyne is to join the company as president and CEO.
Pinterest rolls out native video ads
The image sharing and cataloguing site added a native video player to its offer in the last few weeks.