Latest news about how the technology sector is using research and insight to connect with customers.
Customer experience improves for first time in three years
The quality of customer experience offered by UK businesses has shown significant improvement for the first time in three years, according to research from KPMG Nunwood.
Social media insight held back by "people issues and mindset"
A new cross industry guide to social media insight entitled 'Integrated, Not Isolated' was launched on Monday night at the IPA in London. It’s the latest in a series produced by #ipasocialworks and the first to examine the value of social media as a source of powerful insight to influence long term business strategy.
Confirmit looks to the future with Insight 2036 survey
Confirmit is to look into the future of voice of the customer, voice of the employee and market research in 2036 with a study among industry professionals.