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Why complex modelling is rubbish
Ryan Howard
Latest news about how the technology sector is using research and insight to connect with customers.
News
Taboola partners with Getty Images on creative testing
Pepperjam launches data-driven recommendation engine
OnePoint Global unveils new mobile survey platform interface
US B2B marketing automation more advanced than Europe
Opinion
Disruptors defined
Virginia Monk
UK – Mobile survey solutions provider OnePoint Global has unveiled a new user interface for its mobile survey platform.
US/ Europe – North American B2B organisations are 14% more likely to use marketing automation than their European counterparts, according to new research.
Disruptors are always innovators, but innovators are not always disruptors, explains Virginia Monk of Network Research, who highlights how research can aid the disruption process.
Learning from Dr Smelser
Jim Longo
Feature
Ambition anxiety
Mark Bagnall
News Round Up
Dataxu hires Kosmala to drive self-serve platform business
WPP acquires Design Bridge
Former Kantar Media CEO launches advisory firm
Op4G and FocusVision form partnership
Majority of FTSE 350 boards untrained to deal with cyber attack
Young researcher Q&A: Lewis Reeves
Virtually reality
Tim Holmes
@RESEARCH LIVE
Dataxu hires Kosmala to drive self-serve platform business https://t.co/74I7dwIQtz #mrx #marketresearch
WPP acquires Design Bridge https://t.co/rpzj7GnPx9 #mrx #marketresearch
Taboola partners with Getty Images on creative testing https://t.co/NR79MwzW1K #mrx #marketresearch
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