Latest news about how the technology sector is using research and insight to connect with customers.
Maxus launches worldwide tech consultancy
Media agency network Maxus has created a new division – Maxus Technology Consulting – to advise businesses on the best use of technology in their marketing.
Future tech trends rooted in data
According to predictions from GfK, all of the ten key technology trends for 2016 will involve data in some way.
Sales of wearable devices double in UK
Three million wearable devices were sold in the UK in the 12 months to September 2015, up 118% on the previous year, according to new figures.
The launch of Twitter
The rise of the social media platform in the 2000s has allowed market researchers to tap into a new source of behaviour data explains Edwina Dunn, as part of 70 years of market research.