Latest news about how the technology sector is using research and insight to connect with customers.
Touchbase debuts multi channel analytics platform
The platform relies on a database of 'digital influencers' to enable businesses to optimise their social media strategy.
Betts made Annalect UK MD
Omnicom Media Group’s tech and analytics division Annalect has promoted Sean Betts to be its UK managing director.
Apple tops UK’s most loved brand list on social media mentions
Apple ranked first in the UK Brand Love List, dominating social conversations, according to social analytics company NetBase.
Streaming devices pushing OTT use in homes
Low-cost streaming devices such as Amazon Fire Stick, Roku and Google Chromecast are driving OTT ( over the top) video-on-demand use in UK homes, according to the latest wave of Mediabug research.