Latest news about how the technology sector is using research and insight to connect with customers.
Tencent remains China’s most valuable brand
CHINA – The brand value of the top 100 Chinese brands has increased 6% to $557.1 billion, with Tencent holding on to the top spot, according to Kantar Millward Brown’s BrandZ study.
‘Ask for forgiveness, not permission’
UK – A panel chaired by Mark Earls at the MRS annual conference, Impact 2017, discussed how to drive innovation within an established business.
Brands ‘must bring something of value’ to social media
UK – Brands engaging with consumers on social media must bring something of value, before they expect consumers to share data or be receptive to messages.
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