Latest news about how the technology sector is using research and insight to connect with customers.
Whether for cancer research or cybersecurity, gamification is being introduced to get unskilled people involved. Bronwen Morgan reports
One third tracking their health
GERMANY – One in three people ( 33%) are monitoring or tracking their health or fitness using apps, fitness bands or smart watches.
The Ambition Gap
Researchers need to help clients with more innovative methodologies – and Twitter’s Matt Taylor offers two ways to do this