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Latest news about how the technology sector is using research and insight to connect with customers.
News
OpenAI builds tool to pinpoint text written by AI
OpenAI, the company behind ChatGPT, has developed a classifier tool that can be used to distinguish between text written by a human and that written by artificial intelligence models, but says its own research has found that the tool is “not fully reliable”.
Katie McQuater
News
No shortage of hype: Lessons from the MRS metaverse conference
The MRS’s recent virtual Insights from the Metaverse conference discussed the hype around the metaverse, along with its potential positives and negatives for research.
Liam Kay
Feature
Generative AI: Threat or useful addition to the research toolkit?
Since the launch of ChatGPT late last year, the past few weeks have seen a flurry of interest in generative artificial intelligence (AI) as a means of creating content, with potentially far-reaching consequences for market research. Research Live explores the technology and its possible implications.
Katie McQuater
Featured company
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
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The world's leading job site for research and insight
Spalding Goobey Associates
Research Director – Mixed Methods –Corporate, Public and Social Affairs Insights
£65 to 90,000 + Bens
Resources Group
Chief Operating Office/Chief Delivery Officer – Digital Insights Consultancy
c. £120–150,000
Hasson Associates
Director – Strategy and Advisory Team
£80000–100000
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Spalding Goobey Associates
Research Director – Mixed Methods –Corporate, Public and Social Affairs Insights
£65 to 90,000 + Bens
Resources Group
Chief Operating Office/Chief Delivery Officer – Digital Insights Consultancy
c. £120–150,000
Hasson Associates
Director – Strategy and Advisory Team
£80000–100000
Featured company
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
RT @amsr_uk: NEW BOOK LAUNCHED on "British love affair wd pets" uses Archive as a source "From pet economics to pet cemeteries, this wo…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON