Stravito adds MCP server

SWEDEN – Customer intelligence platform Stravito has launched a model context protocol (MCP) server to allow companies to use their market and consumer research in AI tools.

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The MCP is an open standard for connecting AI applications and large language models (LLMs) to external data, tools and systems, created by AI firm Anthropic, the developer of Claude, in 2024.

Stravito’s MCP server allows users to connect to AI tools including ChatGPT, Claude and Copilot as well as custom agents built by businesses.

This allows users to work using their company’s research, including text, reports, video, presentations, audio and spreadsheets.

Stravito said that every AI response from its MCP Server follows a ‘glass box’ approach, which means that answers provided are drawn from the company’s own research, source-cited and is scoped to the person asking. The connection inherits the user’s existing permissions and is read-only.  

Thor Olof Philogène, founder and chief executive at Stravito, said: “The most valuable consumer research is worthless if it never actually guides real business decisions.

“Our MCP server puts company knowledge into the AI tools teams already use.” 

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