Stravito adds tool to build AI personas
Marketing and insight teams can interview the personas and use them to test campaigns, products and strategic ideas and see what research the personas were based on.
The tool, ‘AI Persona Builder’, creates each persona using two AI agents – one which acts as a senior consumer insights expert, reads documents and writes an evidence-cited profile, and a second, which restructures the prose into clean trait cards.
Users build their personas through a guided process of defining who the persona represents and attaching the research, generating the profile with the agents, and reviewing and refining.
Stravito is planning for the tool to be available in the fourth quarter of 2026. The move expands on the company’s introduction of AI personas last year.
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