The model context protocol (MCP) is an open standard for connecting AI applications and large language models (LLMs) to external data, tools and systems.

Typeform is used by businesses, including marketing, customer service and sales teams, to collect data using conversational forms.

Typeform’s MCP server will give its users the ability to use Typeform in the AI platforms they are using in their daily work, without moving over to the company’s platform.

Users will be able to carry out processes including describing the form, landing page or study and using AI to create, edit and publish it in Typeform, and asking questions about responses and summarising findings.

Aleks Bass, chief product and technology officer at Typeform, said: "We're bringing customer feedback into the tools where teams are already working, so they can ask a question, understand what they hear, and take the next step while that insight is still relevant."