News and opinion about how media, film and TV is using research and insight to connect with audiences.
Australia unveils ‘Total TV’ metric
AUSTRALIA – Australia’s TV industry has joined forces to provide a total figure for all advertising spend across commercial television.
Google agrees to MRC audit of YouTube viewability
US – Google has announced that YouTube will subject its third-party viewability reporting metrics to an independent audit by the Media Ratings Council (MRC).
Research Arabian style
Laura Chaibi, head of digital research for Middle East broadcaster MBC, was born in Canada and has lived on five continents. She considers herself a ‘global citizen’ who currently calls Dubai home. We asked her to share her international experiences
Baroness Susan Greenfield on research, consciousness & why a generation is being changed by social media and gaming… https://t.co/psKpbbZICa