News and opinion about how media, film and TV is using research and insight to connect with audiences.
UKTV joins BARB board
UK – Simon Brown, UKTV’s executive director of strategy, insight and regulatory affairs, has been appointed to audience research body Barb’s board of directors.
2017 Preview: companies most likely to succeed
Being sure of anything seems a dangerous game to play in these increasingly uncertain times. But our panel provides a roll-call of big brand names for those most likely to succeed – or continue to succeed – in 2017.
Demystifying big data
How does big data and traditional market research work together? Joe Catling shares some of his insights from Big Data World.