Media, film and TV

News and opinion about how media, film and TV is using research and insight to connect with audiences.

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News

Kantar launches Link+ for marketers
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News

Media measurement firm rebrands to reflect its neuroscientific offering

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News

VideoAmp teams up with TransUnion’s markting unit to offer marketers “holistic” view of customer journey
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Opinion

Why now is the golden age of marketing measurement

Jamie Parks-Taylor

News

Trust in advertising rises following ASA campaign
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Feature

A private life: What does the public think of personal data stores?

Liam Kay

@RESEARCH LIVE