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News and opinion about how media, film and TV is using research and insight to connect with audiences.
Opinion
The magic of walking, wending and waiting
New measurement approaches for out-of-home advertising include tracking audiences’ different walking speeds.
Denise Turner
News
Route adds metrics to OOH data
Out-of-home advertising audience research organisation Route has updated its data to include three new metrics, as part of its research findings for the fourth quarter of 2022.
News
Barb names Ipsos as panel expansion contract holder
UK television audience measurement organisation Barb has awarded Ipsos with its panel expansion recruitment contract.
Cynozure bolsters US team https://t.co/eXWTCHXiKx #mrx #marketresearch
Behaviorally develops qual offer https://t.co/OZRVHgGQ1Q #mrx #marketresearch
UK profit warnings rise by 50% https://t.co/8acEcvOIlM #mrx #marketresearch
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Associate Director – Mixed Methods – International Strategic Agency
£50,000–£60,000 + good benefits
Spalding Goobey Associates
Senior Quantitative Consultant (RM/AD) – Strategic Growth Consultancy
£45 – 65,000 + Bens
Spalding Goobey Associates
Associate Director – Quantitative Research – High Quality Insight Consultancy
£50 – 60,000 + Bens
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The world's leading job site for research and insight
Resources Group
Associate Director – Mixed Methods – International Strategic Agency
£50,000–£60,000 + good benefits
Spalding Goobey Associates
Senior Quantitative Consultant (RM/AD) – Strategic Growth Consultancy
£45 – 65,000 + Bens
Spalding Goobey Associates
Associate Director – Quantitative Research – High Quality Insight Consultancy
£50 – 60,000 + Bens
Cynozure bolsters US team https://t.co/eXWTCHXiKx #mrx #marketresearch
Behaviorally develops qual offer https://t.co/OZRVHgGQ1Q #mrx #marketresearch
UK profit warnings rise by 50% https://t.co/8acEcvOIlM #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Associate Director – Mixed Methods – International Strategic Agency
£50,000–£60,000 + good benefits
Spalding Goobey Associates
Senior Quantitative Consultant (RM/AD) – Strategic Growth Consultancy
£45 – 65,000 + Bens
Spalding Goobey Associates
Associate Director – Quantitative Research – High Quality Insight Consultancy
£50 – 60,000 + Bens
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
LAUNCHED Digital Ethnography 2023 23/03/23 9:30-16:35 ℹ️ Info + ticket: https://t.co/h3nN451Fgi Join us to ga… https://t.co/svXukMaxbS
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON