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Mining social media for patient research
Dinisha Cherodian
News and opinion about how media, film and TV is using research and insight to connect with audiences.
News
The Ozone Project appoints commercial director
FreeWheel selects Nielsen data management platform
Comcast-owned FreeWheel Markets has added Nielsen’s data management platform (DMP) so it can analyse and build ad audiences across TV and digital video.
Brandwatch launches internal reporting tool for marketers
Social intelligence company Brandwatch has developed an enterprise reporting tool, Vizia, for internal customer and marketing data reports.
MRI and Simmons Research form joint venture
NBC and Telemundo expand Nielsen local TV measurement
GfK’s MRI division and SymphonyAI’s Simmons Research are merging to form a joint venture called MRI-Simmons.
NBC and Telemundo-owned TV stations and nine NBC Sports Regional Networks have added Nielsen Rhiza consumer insights sales tools and voter ratings.
Euan Jarvie made Dentsu Aegis Network UK CEO
Wieser joins GroupM to lead business intelligence
News Round Up
Apple buys DataTiger
Facebook reportedly facing fine from US FTC
Dynata in alliance with TruSignal
e.fundamentals adds wholesale e-commerce insight tool
SurveyMonkey and Microsoft data link-up
GroupM consolidates data benchmarking
Feature
How ‘sludge’ joined our vocabulary
Crawford Hollingworth
@RESEARCH LIVE
In the latest @ImpactMRS Impact Report, @timsvengali discusses #urbanmobility and understanding urban citizens with… https://t.co/ZCxySGVwRI
Apple buys DataTiger https://t.co/zPy3La1LRl #mrx #marketresearch
Facebook reportedly facing fine from US FTC https://t.co/5dKDpyamt1 #mrx #marketresearch
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Most Popular
Eric Salama stable after stabbing
Mintel partners with Cipher on patent analysis
‘No-one left behind': how are research agencies preparing for Brexit?
Katie McQuater
Establishment has failed country over Brexit, poll finds
Unilever launches cross-media measurement initiative
MIG Global launches merged agencies as Savanta
Jane Bainbridge
Promoted Content
What Researchers Need To Know About The Evolution of Consumer Insights
Zoe Dowling
One in three British businesses may relocate due to Brexit
Opinion
From provider to advisor
Andrew Grenville
RT @WIRED: A Darpa program called Systematizing Confidence in Open Research and Evidence—yes, SCORE—aims to assign a “credibility score” (s…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON