News and opinion about how media, film and TV is using research and insight to connect with audiences.
Nielsen to adopt Gracenote IDs as standard
US – Nielsen has announced that it is formally adopting Gracenote IDs as the standard content identifier across its audience measurement solutions.
Lack of measurement standards holding back digital ads
UK – The advertising industry must find a way of measuring performance accurately and consistently to avoid clients pulling their spend according to Kantar Media research.
Nielsen announces intention to participate in OpenAP consortium
US – Nielsen has announced its intention to participate in the OpenAP consortium, which has the aim of developing ‘a clearinghouse for audience segments'.