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News and opinion about how media, film and TV is using research and insight to connect with audiences.
News
Deutsche Telekom and Equativ work together on TV adverts
Telecommunications giant Deutsche Telekom has partnered with advertising technology business Equativ on targetable TV advertising through programmatic marketing in Germany.
News
Ipsos Iris adds YouTube data in the UK
Ipsos, Google and online measurement body UKOM have partnered to integrate YouTube data in the UK into the Ipsos Iris platform.
News
Market research budgets rose in Q1, finds IPA Bellwether
Market research budgets rose for the first time since the end of 2021 in the first quarter of 2024, according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).
Liam Kay-McClean
News Round Up
See All NewsMedia evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Research Executive – Custom Research and Consulting (Healthcare Tech)
£27,000–£35,000 + Bens
Spalding Goobey Associates
Associate Director/Director – Quant – Insight Agency – Life Changing Move to New Zealand
NZ$ 125,000 to 180,000 + Benefits
Resources Group
Research Executive – Research Consultancy – Corporate Comms and Strategy
£27,000–£32,000 + Benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Research Executive – Custom Research and Consulting (Healthcare Tech)
£27,000–£35,000 + Bens
Spalding Goobey Associates
Associate Director/Director – Quant – Insight Agency – Life Changing Move to New Zealand
NZ$ 125,000 to 180,000 + Benefits
Resources Group
Research Executive – Research Consultancy – Corporate Comms and Strategy
£27,000–£32,000 + Benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON