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Media, film and TV

News and opinion about how media, film and TV is using research and insight to connect with audiences.

News

Time Inc teams with Parse.ly

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VOD ratings added to Nielsen tool

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Médiamétrie creates data committee

FRANCE – Audience measurement company Médiamétrie has formed a data committee bringing together media, agencies, advertisers and telecoms companies.

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Brand impact boosted by TV sponsorship

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Britons now associate advertising with fake news

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ComScore introduces extended video reporting in China

@RESEARCH LIVE