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News and opinion about how media, film and TV is using research and insight to connect with audiences.
News
Ipsos launches AI advertising reaction tool
Ipsos has released an artificial intelligence advertising evaluation tool to predict human reactions to linear and social videos.
News
Market research budgets rose in Q2, finds IPA Bellwether
Market research budgets grew in the second quarter of 2024 with a net increase of 3.2%, according to the latest IPA Bellwether report.
Liam Kay-McClean
News
Advertising industry reacts to the King’s Speech
The new Labour government’s King’s Speech has been broadly welcomed by the advertising industry, with proposed bills on restrictions on advertising less healthy foods included.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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Key Account Director – Tech/Data Collection Platform
To £75,000 plus strong bonus
Resources Group
Research Manager – Varied projects including behavioural science!
£35,000 – £45,000 + strong benefits
Spalding Goobey Associates
Associate Director (RM also considered) – Quantitative Insights – Lifestyle Brands
£45,000–£62,500 + Bens
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The world's leading job site for research and insight
Resources Group
Key Account Director – Tech/Data Collection Platform
To £75,000 plus strong bonus
Resources Group
Research Manager – Varied projects including behavioural science!
£35,000 – £45,000 + strong benefits
Spalding Goobey Associates
Associate Director (RM also considered) – Quantitative Insights – Lifestyle Brands
£45,000–£62,500 + Bens
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Key Account Director – Tech/Data Collection Platform
To £75,000 plus strong bonus
Resources Group
Research Manager – Varied projects including behavioural science!
£35,000 – £45,000 + strong benefits
Spalding Goobey Associates
Associate Director (RM also considered) – Quantitative Insights – Lifestyle Brands
£45,000–£62,500 + Bens
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON