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News and opinion about how media, film and TV is using research and insight to connect with audiences.
News
Raphael Rowe: ‘We shouldn’t underestimate our audience’
Researchers should help people make an informed judgement based on insight, investigative reporter Raphael Rowe told the MRS Annual Conference.
Liam Kay-McClean
News
‘It’s fine to have a transactional relationship,’ says ITV’s chief marketer
UK – Sometimes there’s no need for a CMO to have anything beyond a purely transactional relationship with their insight partner, according to Jane Stiller, chief marketing officer at ITV.
Ben Bold
News
The Guardian’s Pippa Crerar: ‘Perhaps a new government will restore faith in public life’
The 2024 general election will be “fought against a backdrop of very low public trust”, according to The Guardian’s political editor, Pippa Crerar.
Ben Bold
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Arabic Speaking Senior Research Analyst – (Security and Defence – Africa)
c. £38,000 p.a. (depending on experience)
Resources Group
Evaluation Director – Crime and Justice
£Excellent + Benefits
Resources Group
Senior Research Manager – Events & Exhibition Industry
£40,000–£45,000 (flex) + very good benefits
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The world's leading job site for research and insight
Spalding Goobey Associates
Arabic Speaking Senior Research Analyst – (Security and Defence – Africa)
c. £38,000 p.a. (depending on experience)
Resources Group
Evaluation Director – Crime and Justice
£Excellent + Benefits
Resources Group
Senior Research Manager – Events & Exhibition Industry
£40,000–£45,000 (flex) + very good benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Spalding Goobey Associates
Arabic Speaking Senior Research Analyst – (Security and Defence – Africa)
c. £38,000 p.a. (depending on experience)
Resources Group
Evaluation Director – Crime and Justice
£Excellent + Benefits
Resources Group
Senior Research Manager – Events & Exhibition Industry
£40,000–£45,000 (flex) + very good benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON