News and opinion about how media, film and TV is using research and insight to connect with audiences.
IPG Mediabrands makes Kumar data chief
US – Media group IPG Mediabrands has named Arun Kumar its chief data and marketing technology officer as part of an investment to create a more central data and tech infrastructure.
Simmons Research partners with RealityMine for media use insight
US – Cross-channel consumer intelligence company Simmons Research has joined forces with cross-media measurement firm RealityMine to help brands and media companies create more effective multi-platform media campaigns.
US TV consortium launches audience measurement platform
US – Fox Networks Group, Turner and Viacom have announced the first open platform for cross-publisher audience targeting and measurement, OpenAP.