Cross-media deal for Syno International and RAM
The joint offer for advertisers and media owners will combine data collection technology with research methodologies and benchmarking.
The partnership will mean clients can measure brand lift across awareness, consideration, favourability, and purchase intent, collect people-based measurement data and design and execute research.
Ola Törnerud, chief commercial officer at RAM Market Research, said integrating RAM’s custom research with Syno’s technology would allow clients to “scale sophisticated measurement across streaming and cross-media”.
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