FEATURE4 June 2020

Drink like a Dane: how Carlsberg applies insight

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Europe FMCG Features Impact

A major reorganisation of Carlsberg’s insights function has resulted in a shift in focus as it balances global and local research projects. Jane Bainbridge talks to its insights and analytics director, Jenny Syddall.

With every new image of plastic pollution published, another sector or business feels the uncomfortable gaze of an ever more environmentally conscious public, increasingly aware of the long-term impact of product packaging.

So it was for the beer industry when ...