Carlsberg hires Nick Rich to lead insights

DENMARK & UK – Carlsberg has appointed Nick Rich as vice-president, group insights and analytics.

Nick Rich_crop

Rich (pictured), formerly vice-president of global market and consumer insights at InterContinental Hotels Group (IHG), left the business in 2018 following a restructure.

In his new role, he will oversee the insights and analytics group across Carlsberg, bringing together staff from its Copenhagen headquarters and in-market teams in 30 countries.

He will be responsible for consumer insights being embedded across all categories, including core beer, craft and speciality, alcohol-free, and new category innovations, and lead the development of a customer and consumer foundational analytics hub for the company.

The role will also include sharing market and consumer insights with the wider business, including the research laboratory, commercial operations and on- and off-trade partnerships.

Rich said: “Carlsberg is a hugely well respected and recognised global brand with a 172 year history at the forefront of brewing. With an ambitious strategy for long term growth, I look forward to working with over 70 insights and analytics colleagues all over the globe, as well as group and market based commercial partners, to deliver that ambition.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts