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FEATURE14 May 2018

Inside knowledge

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During Nick Rich’s time at InterContinental Hotels Group, the insights function has learned much about customer behaviour and, as he tells Rob Gray, it has changed the way those insights are used.

pair of sleek Teslas, side by side at electric charging points, catch my eye as I pull up in the car park of the Crowne Plaza Gerrards Cross. Here’s an immediate indication of the need for hotels to ...