FEATURE20 February 2019

A brewing challenge

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FMCG Features Impact UK

Japanese brewer Asahi owns a portfolio of premium beers, and in this competitive environment insight is a central pillar of its business strategy. Rob Gray talks to global head of insight Paul Thomas

This is Paul Thomas’s first day back in Asahi Europe’s Woking head office post-honeymoon and, unsurprisingly, he appears sun-kissed and relaxed. Once we settle down to chat, however, there’s no doubt his mind is fully focused on the many ...