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News and opinion about how the FMCG industry is using market research and insight to transform business.
News
Delineate launches study exploring the ‘now economy’
Wales-based insights agency Delineate has launched a consumer tracker focused on consumer attitudes and expectations around the rise in on-demand services.
News
FMCG spending rises as cost of living hits tech spending
Consumer spending on fast-moving consumer goods (FMCG) rose in 2023 as finances continued to be impacted by the cost-of-living crisis and higher inflation, according to data from NIQ and GfK.
News
McDonald’s discusses tackling the indifference of the ‘trust neutrals’
McDonald's, its research partner and ad agency talked about how they convinced sceptics stuck in 90s perceptions of the fast food giant to trust in the brand at the MRS Annual Conference 2024.
Ben Bold
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Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
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The world's leading job site for research and insight
Resources Group
Senior Research Manager – Government & Social clients
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Resources Group
Account Executive – Online Insights Platform
£27–35,000 plus strong bonus
Resources Group
Qualitative Research Manager– London / Hybrid working
£37–43,000 + good benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
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You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Senior Research Manager – Government & Social clients
£40–50,000 + great benefits
Resources Group
Account Executive – Online Insights Platform
£27–35,000 plus strong bonus
Resources Group
Qualitative Research Manager– London / Hybrid working
£37–43,000 + good benefits
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON