News and opinion about how the FMCG industry is using market research and insight to transform business.
2016 Review: best campaign of the year
Unsurprisingly in this tumultuous year, there were two campaigns – one either side of the Atlantic – that stood out for our panel in 2016.
Budweiser has adapted its all-American image to fit the Chinese market with startling success, thanks to its understanding of how the ‘ideal man’ differs between the two countries, says William Landell Mills of TNS
Packaging the ‘dark horse’ of NPD success
UK – Packaging design is a major factor behind the most successful product launches over the past two years, according to research from Nielsen.
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