News and opinion about how the FMCG industry is using market research and insight to transform business.
Time and convenience biggest opportunities for engaging post-millennials
UK – Research from IGD has identified time and convenience as the key issues the food and grocery industry can address to align business with the needs of future shoppers.
Kantar TNS launches eValuateNow on ZappiStore
UK – Global insights company Kantar TNS has launched its automated concept testing tool eValuateNow on ZappiStore.
Nielsen releases FMCG analytics tool
US – Nielsen has launched Everyday Analytics, a suite of analytics to help FMCG manufacturers measure conditions affecting price, promotion, advertising and innovation.
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