News and opinion about how the FMCG industry is using market research and insight to transform business.
Maslansky + partners hires former P&G BE specialist Baumann
US – Omnicom-owned strategic agency maslansky + partners has appointed Joe Baumann to the newly created role of senior vice-president of R&D and product strategy.
Goodbye sadvertising, hello star power
During the Super Bowl, Brainjuicer live tested the adverts to see which performed the best in its emotional ad testing. Tom Ewing explains what it found.
From your biggest disruptors to your closest ally
Good business is about building strong customer relationships, and Nina Kanin, from C Space, shares its mathematical formula for measuring this.
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Baroness Susan Greenfield on research, consciousness & why a generation is being changed by social media and gaming… https://t.co/psKpbbZICa