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News and opinion about how the FMCG industry is using market research and insight to transform business.
Opinion
Rory Sutherland: Feel-good factor
Low prices promote the feel-good factor – but brands must market them in the first place.
Rory Sutherland
News
Shopper marketing consultancy Behaviorally beefs up business development team with two executive appointments
Behaviorally has strengthened its business development team with two appointments.
News
UK retail sales increase in January
Retail sales volumes increased by 3.4% in January, following a record fall of 3.3% in December 2023, but remain below pre-Covid-19 levels, according to data from the Office for National Statistics.
Featured company
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Associate Director – Mixed Methods – Financial Services, Tech & Media – International Strategic Agen
£50,000–£65,000 + good benefits
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £37,000 + Benefits
Spalding Goobey Associates
Research Executive / Senior Research Executive Quant | Technology and Entertainment
£28,000–£39,000 + benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Associate Director – Mixed Methods – Financial Services, Tech & Media – International Strategic Agen
£50,000–£65,000 + good benefits
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £37,000 + Benefits
Spalding Goobey Associates
Research Executive / Senior Research Executive Quant | Technology and Entertainment
£28,000–£39,000 + benefits
Featured company
Newsletter
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON