News and opinion about how the FMCG industry is using market research and insight to transform business.
Now for the fun part … gamification goes mainstream
UK – Fun surveys and online games are breathing new life into market research. The Impact 2017 conference heard how gamification can explain why blondes really do have more fun, and why your next holiday should be in Rome.
Go broad and go deep to futureproof brands
UK – Brands need to understand their consumers’ needs far more broadly and more deeply if they are to ‘futureproof’ their relationships with them, two of the world’s best-known brands told Impact 2017.
Ravi Radhakrishnan to lead MetrixLab Mumbai office
INDIA – Digital researcher MetrixLab has appointed Ravi Radhakrishnan as managing director of its first commercial office in India, in Mumbai.
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Helping teams make stronger decisions. We specialise in two key areas- Foundation research: providing clear and compelling platforms for new strategies and ideas through understanding customer needs, beliefs, attitudes, . . .
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