The tool offers automated reporting of brand performance and statistically weighted brand funnel data, including awareness, consideration, purchase intent and preference.

Conjointly has built the tool in response to “expensive, inflexible contracts” associated with traditional brand tracking, according to founder Nik Samoylov.

The company is offering free access to the brand tracker across four Australian industries: packaged dog food, superannuation funds, mortgage providers, and packaged ice cream, sorbet, or gelato.

The first wave of findings is based on a syndicated study of Australian customers. Conjointly recruited the participants via its panel network.