When it launches, the service will offer manufacturers and retailers weekly and monthly sales insights across consumer technology and home appliances. Circana expects the coverage to reach around 75-80% of the UK market.

The service will apply Circana’s US data taxonomy, aligning UK reporting with North American definitions for categories, hierarchies and product attributes.

Circana will deliver the data through its ‘Unify+’ platform, used for analysis across channels, categories and time periods.

Launching the service in the UK will be the first step in a broader international expansion, with Circana planning to expand to further European markets, although the company has not shared a timescale for this.

Brad van Dillen, president, global hardlines sector, said: “The UK is the natural first step for taking our consumer tech and home measurement beyond North America.”

Van Dillen added that Circana’s analysts “interpret major shopping events, such as Black Friday, holiday trading periods and M&A activity, tracking how macro shocks, cultural trends and emerging influences shape category purchase cycles, innovation and demand”.