International news from the market research, insight and data analytics industry.
UK ad spend to exceed £17.5bn in 2017
UK – London is the fourth biggest city globally for ad spend, contributing £5.2bn in 2017, according to the latest forecast from Zenith.
Analysis shows long-term effect of newsbrands
UK – Advertising campaigns using newbrands are 36% more likely to deliver very large profit growth and 85% more likely to generate customer acquisition.
LRWTonic hires two directors
UK – LRWTonic has announced the hire of two research directors – Dominika Wintersgill and Jessica Long – as well as three new research associates.
News Round UpSee All