International news from the market research, insight and data analytics industry.
Time in view most important for ad effectiveness
Time in view is responsible for more variation in online ad effectiveness than percentage in view, according to a new study.
CMI expands healthcare practice
Research and consulting firm CMI has appointed Wyndy Greene Smelser to lead its healthcare and life sciences practice.
Millennial shoppers: same but different
Generations Y and Z are closer to each other than to older age groups but show distinct shopping habits, according to a new report.
RPA to license Nielsen’s Local Buyer Research service
Nielsen has reached an agreement with US ad agency RPA to license its Local Buyer Reach service connecting TV viewing with consumer buying behaviours.