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And the winner is...the exit poll
Jane Bainbridge
International news from the market research, insight and data analytics industry.
News
Obituary: Suzy Aronstam
Fuller founds new insight agency
Trax and Nielsen team up for ‘game changing’ FMCG insights
European associations form audience measurement coalition
Schlesinger buys BDI Research in Spain
US – Retail image recognition platform Trax has formed an alliance with Nielsen to give the FMCG industry new shelf insights through their Shelf Intelligence Suite.
EUROPE – A group of six associations have formed the Coalition for Audience Measurement in order to 'facilitate informed public discourse on legislative initiatives and policy-making impacting on the audience measurement ecosystem'.
US – Global data collection company Schlesinger has acquired full service fieldwork agency, BDI Research (previously known as Block de Ideas), in Spain for an undisclosed amount.
Nielsen adds mobile app YouTube ad measurement
New political identities formed by Brexit
News Round Up
20/20 Research’s iModerate launches (iM)mediate
Lightspeed launches mobile engagement app
WPP invests in Celtra
Tobii Pro takes eye tracking research into virtual reality
Ebiquity unveils transparency measurement tool
Mobile advertising becoming more intrusive
Half of brands see ad effectiveness surveys as ‘essential to advertising validation’
Bronwen Morgan
@RESEARCH LIVE
Obituary: Suzy Aronstam https://t.co/rCnS75IjWO #mrx #marketresearch
Fuller founds new insight agency https://t.co/r7au45M44A #mrx #marketresearch
European associations form audience measurement coalition https://t.co/TrL5zJAE4K #mrx #marketresearch
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If you like this, be sure to check out @BAMMglobal's piece in July's issue of Impact, on how brands can learn from… https://t.co/AaWYQuISkF
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
