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BE360: how much do you bend the law?
Crawford Hollingworth
International news from the market research, insight and data analytics industry.
News
Cyber attack cost WPP £15m
SIS promotes Marin to EMEA operations role
US – Global market research and strategic consultancy SIS International Research has appointed Cédric Marin as director of operations for its EMEA regional team.
CBS signs up for Nielsen OOH measurement
Trust issues rife among UK shoppers
Mobile analytics markets to reach $6bn by 2024
US – The global mobile analytics market was worth $1.6bn in 2016 and is predicted to grow 18.3% (CAGR) to reach $6bn by the end of 2024, according to Research Nester.
US – CBS Corporation has subscribed to Nielsen’s National Out-of-Home Reporting Service to give data on its network for live and time-shifted ratings.
UK – Almost half ( 46%) of UK shoppers are cynical, not agreeing with the statement that ‘they are trustful of others’, according to research from Shoppercentric.
M3 Global Research acquires QQFS
US – Healthcare data collection business M3 Global Research has bought Swedish sample company Qualitative & Quantitative Fieldwork Services (QQFS) for an undisclosed amount.
Unruly takes emotion targeting tool to SE Asia advertisers
SINGAPORE – Video ad tech company Unruly has launched an audience targeting tool, UCA, in South East Asia.
News Round Up
Nielsen in collaboration with clypd
Macromill buys Acturus to merge into MetrixLab
Majority ‘very selective’ about sharing their data with brands
Lego, Microsoft and Google top CSR reputation ranking
Google pays $1.1bn for HTC’s Pixel
Technology biggest concern for business influencers
Jane Bainbridge
Kleffmann restructures AgriGlobal team
GERMANY – International agricultural market research institute, Kleffmann Group, has strengthened and reorganised its consulting division amisAgriGlobe.
@RESEARCH LIVE
SIS promotes Marin to EMEA operations role https://t.co/enBIYZMjDR #mrx #marketresearch
@bronwen morgan looks at research on the use of #machinelearning to make decisions in the public services #mrx… https://t.co/fCTMObE3VP
Cyber attack cost WPP £15m https://t.co/3hxwBLclye #mrx #marketresearch
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Opinion
Machines may do the learning, but people do the teaching
Patricio Pagani
Google and Facebook face disruption from GDPR
Turner launches delineate to ‘disrupt’ insight business
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
Bronwen Morgan
Global market research growth highest since 2010
Gender inequality persists in the MR industry, survey finds
Robert Langkjaer-Bain
Coplin exits Microsoft
Two thirds of shoppers want AI to be a priority for retailers
RT @DJS_Utilities: There's still time to complete our very short #survey on #vulnerability in the #water & #energy sectors @TweetMRS #MRSli…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
