Barb adds pre-campaign planning to platform
The changes to Barb Ads Hub will allow users to estimate and evaluate campaign performance across linear and video-on-demand services using Barb data and media owners’ first-party data.
Barb Ads Hub houses Barb’s pre-campaign planner, formerly called Advanced Campaign Hub, for campaign forecasting and optimisation and post-campaign evaluation using the organisation’s CFlight methodology.
Users can run both standalone and customised reports with data-visualisation capabilities, and the system also supports automated requests via API for ingestion into proprietary tools.
Barb Ads Hub launched in January 2026 and was built and is run by RSMB, and sits within the Barb Data Hub. Barb Ads Hub is free to access by buyers and sellers of UK TV advertising as part of their existing Barb licences.
Luca Vannini, head of campaign audiences at Barb, said: “Barb Ads Hub is designed to provide something for everyone at all stages of the campaign planning and reporting cycle.
“We have a detailed roadmap for future developments to Barb Ads Hub, including integrating the streamers into post-campaign analysis.”
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