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Unlocking the Power of Customer Driven Decisions
According to a recent Marketing Week study, net spend on market research has been negative for almost a decade. The report echoes the ongoing falls seen in the IPA Bellwether report.
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Bridging the Gap: Leveraging AI in Qualitative Market Research
Qualitative market research is a human-centric field that thrives on face-to-face engagement and empathetic questioning, making it seemingly difficult for AI to replicate. However, with the right approach and tools, can AI complement and enhance qualitative research methodologies?
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The Challenge: Maintaining Quality in Efficient Market Research
As most insight experts are aware, efficiency has been a core objective for market research teams throughout all industries and sectors for a while now. There has been an ever-increasing pressure for insight experts everywhere to generate valuable insights at the speed of business to make sure that those insights can be as impactful as possible and are more likely used to greater effect in stakeholder decision-making processes.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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Spalding Goobey Associates
Arabic Speaking Senior Research Analyst – (Security and Defence – Africa)
c. £38,000 p.a. (depending on experience)
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Senior Research Manager – Events & Exhibition Industry
£40,000–£45,000 (flex) + very good benefits
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Quant / Qual Research Manager – Global Communications Agency
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The world's leading job site for research and insight
Spalding Goobey Associates
Arabic Speaking Senior Research Analyst – (Security and Defence – Africa)
c. £38,000 p.a. (depending on experience)
Resources Group
Senior Research Manager – Events & Exhibition Industry
£40,000–£45,000 (flex) + very good benefits
Resources Group
Quant / Qual Research Manager – Global Communications Agency
circa early / mid £40\'s + Bens
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Spalding Goobey Associates
Arabic Speaking Senior Research Analyst – (Security and Defence – Africa)
c. £38,000 p.a. (depending on experience)
Resources Group
Senior Research Manager – Events & Exhibition Industry
£40,000–£45,000 (flex) + very good benefits
Resources Group
Quant / Qual Research Manager – Global Communications Agency
circa early / mid £40\'s + Bens
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON