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In search of happiness
Andy Dexter
Privacy and data protection news, case studies and analysis.
News
IAB Europe warns of restricting data-driven ads
Equifax suffers one of biggest cyber-attacks
Google and Facebook face disruption from GDPR
UK gov't outlines ‘ambitious’ post-Brexit data arrangements
Consumers frustrated with brand engagement
EUROPE– New analysis suggests that Google and Facebook face an ‘acute challenge’ with regard to how they currently use personal data for advertising purposes.
UK – A new paper has outlined how the UK government is considering an ‘ambitious’ model for the protection and exchange of personal data within the EU after Brexit.
US – More than half of consumers ( 56%) think brands could do a better job of aligning with how they prefer to engage, according to a new report.
Majority of FTSE 350 boards untrained to deal with cyber attack
75% of data will be ‘unusable’ following GDPR
News Round Up
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top
Changes at top for Kantar Public
Nielsen appoints De Luca to board
One in five Brits don’t want a smartphone
Hausruckinger joins The NPD Group
EPIC calls for investigation of Google’s in-store tracking
‘Dark ads’ on Facebook sway political opinion
@RESEARCH LIVE
Successful business should include a happiness measure @andydexter #mrx https://t.co/LC5pBA7u02 https://t.co/5XeBpmMtQE
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top https://t.co/rKeFNu991a #mrx #marketresearch
Changes at top for Kantar Public https://t.co/x6QV8jPQJU #mrx #marketresearch
Jobs
Resources Group VP, European Operations – International MR Group £100000–130000
Spalding Goobey Associates Global Consumer Insight Manager, Innovations – FMCG Clientside c. £65–75,000 + bonus + excellent benefits
Credos, Advertising Association Research Executive £25,000 to 30,000
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Most Popular
Opinion
Machines may do the learning, but people do the teaching
Patricio Pagani
Turner launches delineate to ‘disrupt’ insight business
Jane Bainbridge
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
Bronwen Morgan
WPP acquires Design Bridge
Isobar launches VR measurement and analytics tool
Ingleton replaces Rhall as CEO, insights at Kantar
Coplin exits Microsoft
@Helen_Estelle Congratulations Helen, well done!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
