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The pollsters’ challenges
Jane Bainbridge
Privacy and data protection news, case studies and analysis.
News
Changes to location data policies set to affect mobile marketers
Feature
Do you need a data protection officer?
Dr Michelle Goddard
Almost half intend to activate GDPR personal data rights
ICO rules that NHS DeepMind trial failed data protection law
MRS reissues sugging advice in wake of Tory probe
UK – With the upcoming General Data Protection Regulation (GDPR) giving new rights on how people manage their personal data, 48% of UK adults plan to put those into action according to a survey by SAS.
UK – The Information Commissioner’s Office (ICO) has ruled that the Royal Free NHS Foundation Trust didn't comply with data protection law when it gave patient details to Google’s AI development lab DeepMind.
UK – Following the Channel 4’s investigation into the Conservative party’s use of a call centre claiming to be a market research agency when contacting the public, the MRS has reminded the public to report these types of calls.
Britons now associate advertising with fake news
WPP hit by cyber attack
News Round Up
Two thirds of the world’s population will use mobile devices by 2022
Marketing data company Segment raises $64m
Impact Radius hires four
Eyeota partners with Nativo
MRSS buys Market Probe
Half of consumers don't know which brands to trust
Mobile advertising becoming more intrusive
@RESEARCH LIVE
Ross Antrobus, head of research & insight at @FA, talks to @JaneBainbridge about working for a brand with 'no edges… https://t.co/KswniLrZi2
Two thirds of the world's population will use mobile devices by 2022 https://t.co/meLFFLXxB3 #mrx #marketresearch
Marketing data company Segment raises $64m https://t.co/8MJ4PkrhQX #mrx #marketresearch
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Most Popular
Opinion
‘OK Google, start the survey’
Zoe Dowling
Join the Dots launches specialist qual unit
Netquest names Caldwell as UK MD
Consumers open to fintech but data privacy concerns remain
Accenture acquires Clearhead
Post-election fall in consumer confidence
Kantar Media to include programmatic ad data
Hope is not a strategy: @JaneVHales reflects on what a recent @AQRUK event conveyed about the innovation process https://t.co/vclDe6Zasv
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
