Privacy and data protection news, case studies and analysis.
ICC and Esomar update global code
THE NETHERLANDS – The International Chamber of Commerce (ICC) and the World Association for Market, Opinion and Social Research (Esomar) have released an update to its international code on market, opinion and social research data and analytics.
Data sharing: new day or false dawn?
New government initiatives to promote data sharing are of potential benefit to market researchers, says Dr Michelle Goddard. Proving the public value of research projects will be key to grasping this opportunity
Majority of companies are preparing for EU GDPR
US – More than 90% of businesses have started preparations for GDPR compliance according to research by the International Association of Privacy Professionals (IAPP) and TRUSTe.