FEATURE14 October 2020

Taking stock of insight

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Covid-19 Features Impact Retail UK

Tesco has access to a wealth of data on its customers and employees, but simplicity and clarity of purpose are paying dividends for the insight team in 2020.

As group insight director at the UK’s biggest supermarket chain, it’s perhaps unsurprising that one of Naomi Kasolowsky’s priorities is to keep things simple, both in terms of purpose and output. 

“Insight teams have a huge responsibility to convey meaning ...