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Latest news on how big data and analytics helps business and government understand customers better.
News
Research sector embraces opportunities of synthetic data
Rejecting accusations of hubris and ‘cigar chomping’, a panel at the MRS annual conference explored the potential uses of synthetic respondent data.
Christian Walsh
News
Data quality: ‘We cannot solve this unless we come together’
UK – Data quality in research is an increasing problem that the industry must address collectively, and determine the cost of not mitigating fraud, according to a panel at the MRS annual conference.
Katie McQuater
News
Skyrise and Virgin Media O2 partner on anonymised mobile movement data
UK – Audience design and data tech company Skyrise has partnered with telecoms joint venture Virgin Media O2 Business to provide anonymised data for marketing insights.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Quant / Qual Research Manager – Global Communications Agency
circa early / mid £40\'s + Bens
Swarm group
Market Research Apprentice
£22,000 Per Annum
Resources Group
Quant Senior Research Exec – Culture, Public Sector, not-for-profit
up to £30,000 + Benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Quant / Qual Research Manager – Global Communications Agency
circa early / mid £40\'s + Bens
Swarm group
Market Research Apprentice
£22,000 Per Annum
Resources Group
Quant Senior Research Exec – Culture, Public Sector, not-for-profit
up to £30,000 + Benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON