Opinion

Second screening: how data science finds better participants

The shift to increasingly niche research audiences can pose a recruitment challenge, but data science can help to assess a participant’s suitability during screening. By Lydia Crudge and Lucas Galan.

Feature

The new insight power couple

Crawford Hollingworth examines how the pairing of behavioural and data science can create more targeted and effective behavioural interventions.

Crawford Hollingworth