MFour Data Research adds VP
Miller (pictured) will report to chief technology officer Aaron Wepler and will lead engineering for MFour’s first-party data products.
The first-party data includes purchases and receipts, app usage, web browsing, location and store visits, desktop activity and large language model conversations, connected to consumers’ survey answers.
Miller was most recently senior executive vice-president, operations at Luth Research.
MFour Data Research was founded in 2011 and is based in California, US, focusing on consumer behaviour and survey data.
Wepler said: “Sean knows behavioural data from collection to client deliverable.
“He brings the discipline to grow our first-party data with quality we can measure, not just assert.”
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