Qualtrics uses Press Ganey data for healthcare launch

Healthcare XM is the addition of the Press Ganey data, analytics and solutions to the Qualtrics XM Data & AI Platform.
It will offer insights on patient experience, healthcare member experience and workforce experience, as well as analysing safety, quality and barriers to care.
Healthcare XM will also generate simulations of patient cohorts, member segments, workforce roles and community choice sets, and will use AI agents to escalate safety concerns, recommend best actions or trigger processes.
According to Qualtrics, Healthcare XM will allow healthcare providers to predict patient and staff behaviours. It will be available in 2027.
Qualtrics completed its acquisition of Press Ganey Forsta in May 2026.
The company has also appointed Thomas H. Lee as executive director of its research and thought leadership organisation for experience management, XM Institute.
The institute publishes research, benchmarks, and guidance for experience leaders across organisations.
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