The acquisition will help expand Qualtrics’ experience dataset and strengthen its presence in the healthcare sector by adding Press Ganey Forsta’s data to the company’s XM AI and data platform.

The combination of the two companies will also aid the development of Al-led synthetic experience intelligence systems capable of simulating outcomes, and predicting human needs and behaviours.

The acquisition was first agreed in October last year.

Press Ganey Forsta is a healthcare experience firm that works with more than 41,000 healthcare facilities, including a majority of US hospitals.

Jason Maynard, chief executive at Qualtrics, said: “AI permanently changed what people expect from every experience in their lives. Leaders want to deliver intelligent, responsive, and predictable human experiences.

“In the age of AI, experience is now the differentiator in every industry, and for the first time ever that problem can be solved in healthcare. The rich data and context intelligence we are building raises the standard for what experience management can do across every industry we serve.”