MFour Mobile Research changes name
Founded in 2011, MFour was one of the first companies to use smartphones to improve the quality and accuracy of survey data.
The company said it had changed its name with the aim of reflecting an expanded focus on delivering both survey insights and consumer behaviour data, connected and anonymised through one consumer ID.
“Our new name reflects the products and data we sell today and where our customers are headed,” said Chris St. Hilaire, chief executive and founder of MFour. “Mobile surveys were just the beginning. Today, we combine validated survey data with app, web, location, and purchase behaviours, sourced directly from opted-in consumers.”
Pictured: The company’s new logo
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