MFour adds DIY research tools

One tool allows users to query and analyse surveys, based on data from survey responses, location data and app and web traffic.

The second tool, ‘AI Survey Builder’, integrates with MFour’s mobile panel Surveys on the Go and is used to design surveys.

MFour chief executive and founder Chris St. Hilaire (pictured) said the company is “removing the middleman” with the move, adding that the tools would “make it easy for anyone to collect and analyse data at a fraction of the cost”.