Semrush agrees strategic investment in MFour

Semrush is an online visibility management SaaS platform that helps businesses globally to run search engine optimisation, pay-per-click, content, social media and competitive research campaigns and measure online marketing results.

Semrush is headquartered in Boston, US, and has other offices in the US including in Trevose, Austin, Dallas and Florida, as well as other offices in major cities including Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw and Yerevan.

MFour collects validated consumer behaviours and surveys to gain insights into consumer journeys, and is based in Irvine, California.

Eugene Levin, Semrush president, said: “MFour provides trusted consumer behaviours, insights and opinions on today’s omnichannel consumer and their buyer journeys, so we’re excited to deepen our relationship with them to better serve our customers.”

MFour chief executive officer and founder Chris St. Hilaire added: “Our relationship with Semrush has always been strong, and we firmly believe that they are the best-positioned company to partner with as we continue providing validated consumers in a market research world plagued with fraud and data quality issues.”