New revenue and innovation chiefs at MFour Data Research

US – Consumer behaviour insight company MFour Data Research has appointed Brian Morin as chief revenue officer and Alex Colao as chief innovation officer.

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Morin will lead MFour’s revenue organisation and was previously chief revenue officer North America at Link Moblity and chief revenue officer at SmartAction.

Colao was previously chief revenue officer at MFour, having joined the company in 2015, but will now focus on the company’s innovation roadmap in his new role as chief innovation officer.

MFour Data Research, formerly MFour Mobile Research, was founded in 2011 and is an opt-in consumer behaviour and survey data business based in Irvine, California.

Chris St. Hilaire, chief executive and founder at MFour Data Research, said: “As the market demands more trusted, transparent data in the AI era, Brian’s leadership will help us expand partnerships, deepen customer impact, and accelerate growth.”

St. Hilaire added: “Alex has been instrumental in how we deliver value to customers. As CIO, he’ll accelerate what we build next.”

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